Value Equation Planning
Generate three evidence-validated ways to make your offer more valuable.
Value Equation Planning turns a business idea — or a completed Competitive Landscape run — into three structurally distinct, evidence-validated value equation variants using the Hormozi framework.
CVAI Pro required to launch the tool
Where you can use it
Web app
Run it in the browser with a guided form and a live progress view.
REST API
Call it programmatically under /api/v1 with a cvai_ak_ Bearer key.
Agents & MCP
Reachable from Claude, Cursor and any MCP client, or your own agent.
What it does
Each variant is built on (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay × Effort & Sacrifice), augmented with Differentiation and Data Validation dimensions. You get per-dimension cards with evidence citations, confidence indicators, a clear read on how each variant differs, and a recommended direction with next steps.
Key features
Three distinct variants
Not three rewordings — three structurally different ways to move the value equation, so you can choose deliberately.
Per-dimension evidence
Every dimension card cites the evidence behind it, so the plan is defensible rather than aspirational.
Start from an idea or a briefing
Feed it a business idea directly, or hand it a Competitive Landscape briefing to ground the variants in real market evidence.
Recommended direction
The tool names the strongest variant and the next steps, so planning ends with a decision, not a menu.
What you give it
- A business idea (target audience, current offer, known constraints), or
- A completed Competitive Landscape Discovery run as the evidence base
What you get back
- Three value equation variants with per-dimension cards
- Evidence signals and confidence indicators
- A recommended direction with concrete next steps
A flat pay-per-run for the three-variant plan; the CVAI Pro discount applies automatically.
Frequently asked questions
What is Value Equation Planning?
It generates three structurally distinct, evidence-validated value equation variants using the Hormozi framework — (Dream Outcome × Perceived Likelihood) ÷ (Time Delay × Effort & Sacrifice), augmented with Differentiation and Data Validation — with per-dimension cards, confidence indicators and a recommended direction.
Can I run Value Equation Planning without a Competitive Landscape report?
Yes. You can start from a business idea directly — target audience, current offer and known constraints — or feed it a completed Competitive Landscape Discovery run to ground the variants in real market evidence.
Where can I run Value Equation Planning?
In the CVAI web app, through the REST API, and from AI agents via the MCP server.
Ready to run Value Equation Planning?
Upgrade to CVAI Pro to run this tool and every other one.
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